Blog – Standard

10 SEO Resolutions for SMEs – Thought Starters For Online Growth

There are a multitude of ways SMEs can grow their business online, but without having the right foundations in place, small businesses risk wasting their limited marketing budgets. To help ensure growing enterprises maximize their online marketing investment, mad4digital, the online … Read More

Client-Agency Relationships – It takes two to tango!

UK digital advertising spend is estimated to grow by 11% in 2017, and with a plethora of digital marketing disciplines to choose from, few businesses have the resources to master all of those disciplines in-house. Choosing between contractors, freelancers and … Read More

Opinion Piece – Picking Cryptocurrency winners!

Aaron Brown’s opinion-piece about picking cryptocurrency winners is a must-read for a measured view in a time of extreme thinking. Almost nine years since bitcoin’s birth, central banks worldwide are increasingly recognizing the potential of cryptocurrencies. Experts have said that blockchain … Read More

It takes more than a great idea to launch an ICO – you need the right agency to run with you

You put your heart and soul into your idea. You know it’s good, but how do you ensure it’s seen by enough of the people who matter. And – even more importantly – how do you give your idea the … Read More

Re-imagining your Brand in a Blockchain World

First, what is blockchain technology? A blockchain is a decentralized and distributed digital ledger. Being decentralized and replicated across a massive network means that it is tamper-proof with each exchange being recorded and replicated for anyone with a smartphone or computer to see. … Read More

Embracing Tech can rejuvenate your Professional Services Business

How can technology disrupt a sector that relies on individuals who have received rigorous, usually academic training over extended periods of time, who had to work their way up through the ranks in order to attain the gravitas needed to … Read More

Why SMEs should care about CRM (Tips for online marketing success)

When you’re setting up a new business, your initial investment needs to go a long way – logo, branding, website, stock, and plenty of other considerations.  Small and medium-sized enterprises (SMEs) often sacrifice installing a CRM (Customer Relationship Management) system … Read More

Blockchain A to Z – 2018

“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.”  DON TAPSCOTT “Blockchain is to Bitcoin, what the internet is to email. A big electronic system, … Read More

AI: the Human Touch in Customer Service

Good customer service is vital for good business. Everybody knows this, and yet so many businesses fail to prioritise it or continue to get it wrong. As businesses get more digital, a voice at the end of the phone or … Read More

ICO Social Media — Pray it works or Pay to Play?

As blockchain technology and cryptocurrencies fast become mainstream, rules and regulations follow and it’s not always great news. Social media and some digital marketing platforms are already under scrutiny with some outright bans on ICO advertising already in place. In … Read More